Welcome to Jake's on the Square 

Jake's on the Square is a store totally dedicated to Life is good® products and the attitude they represent. For those of you who don't know - Jake is the smiley guy on the shirts (named after the company founders, Bert & John Jacobs) and his dog is Rocket. Take some time to browse our site, enjoy all the fun stuff and be sure to contact us with any questions you may have.

Bert and John Jacobs, the founders, designed their first tee shirt in 1989. They knew nothing about the business. For five years, the brothers traveled the East Coast, selling door-to-door in college dormitories. They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could. Chicks were not impressed. By August of 1994, with a combined sum of $78 in the bank, Bert and John considered getting a real job.

And then they created Jake, and he showed them the way. Ten years later, Jake and the Life is Good® brand are spreading optimism nationwide. This year the dream continues...Do what you like. Like what you do® .  We certainly are....and we hope you'll join us.  Come see our store, say hello, stay awhile....And check out MyCQR.com !  We're sure you'll see that Life is Good!